Found Description
Shape the future of eCommerce at Roots as Vice President, driving customer engagement and digital innovation. Lead all aspects of eCommerce P&L and performance marketing.
In this pivotal role, you will direct Roots' digital commerce efforts, collaborating with various teams to ensure profitable growth and a seamless omnichannel experience. Your extensive background in eCommerce and digital marketing—15+ years—is crucial for creating impactful strategies that align with Roots' brand identity and commercial goals.
Key Responsibilities:
• Guide the execution of digital marketing strategies
• Lead customer acquisition and retention initiatives
• Optimize eCommerce presence across all channels
• Support UX and digital merchandising enhancements
• Build dashboards to measure success and performance
Requirements:
• 15+ years of progressive eCommerce experience
• History of leading large P&Ls effectively
• Expertise in analytics tools and performance marketing<...
In this pivotal role, you will direct Roots' digital commerce efforts, collaborating with various teams to ensure profitable growth and a seamless omnichannel experience. Your extensive background in eCommerce and digital marketing—15+ years—is crucial for creating impactful strategies that align with Roots' brand identity and commercial goals.
Key Responsibilities:
• Guide the execution of digital marketing strategies
• Lead customer acquisition and retention initiatives
• Optimize eCommerce presence across all channels
• Support UX and digital merchandising enhancements
• Build dashboards to measure success and performance
Requirements:
• 15+ years of progressive eCommerce experience
• History of leading large P&Ls effectively
• Expertise in analytics tools and performance marketing<...
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