RGM & Operational Excellence Specialist

Your Tasks

Define the categories strategy and translate it into clear actions and executional guidelines for assortment, distribution, shelf placement and promotion, based on in-depth categories analysis and shopper understanding using all relevant data & sources of information.

ASSORTMENT & DISTRIBUTION

• Define the ideal assortment (MSL) by retailer environment. Identify the Hero products for each category and build the right Channel Price Pack Architecture.
• Identify assortment opportunities based on in-depth market and shopper analysis.
• Define the must win channels for innovation and set the distribution targets.

PROMOTIONS & PRICING

• Based on an in-depth post-evaluation analysis of the promotional activity, get the necessary insights to define an efficient and competitive promotional strategy, setting the targets of promotional intensity, investment, frequency, and depth by category.
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