Found Description
Role Overview
The REL Engagement Manager drives customer engagement and lifecycle management for the REL product line, increasing customer activity, retention, and value through data-driven engagement strategies in collaboration with CRM, Marketing, Risk, and Operations teams.
Key Responsibilities
· Own and evolve the REL customer engagement roadmap, driving retention, reactivation, and portfolio deepening initiatives.
· Analyze customer behavioral data and segment performance to optimize campaigns and customer journeys.
· Lead cross-channel engagement planning (SMS, push, call center, email) and define KPIs to monitor and improve performance.
· Represent the engagement stream in REL portfolio reviews and strategic planning meetings.
Qualifications
· Bachelor's degree in Business, Management, Economics, or equivalent.
· At least 5 years of relevant experience in engagement initiatives and in working with num...
The REL Engagement Manager drives customer engagement and lifecycle management for the REL product line, increasing customer activity, retention, and value through data-driven engagement strategies in collaboration with CRM, Marketing, Risk, and Operations teams.
Key Responsibilities
· Own and evolve the REL customer engagement roadmap, driving retention, reactivation, and portfolio deepening initiatives.
· Analyze customer behavioral data and segment performance to optimize campaigns and customer journeys.
· Lead cross-channel engagement planning (SMS, push, call center, email) and define KPIs to monitor and improve performance.
· Represent the engagement stream in REL portfolio reviews and strategic planning meetings.
Qualifications
· Bachelor's degree in Business, Management, Economics, or equivalent.
· At least 5 years of relevant experience in engagement initiatives and in working with num...
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