Found Description
Job Overview
The role develops and implements strategies to maximize revenue and profitability across Regions, Channels and Brands of PCPPI through advanced analytics and financial acumen to drive strategic, data driven decisions related to pricing, assortment, and portfolio mix.
Responsibility 1: Data Analysis and Research
Tasks:
- Lead and optimize the use of syndicated research data: Nielsen; Brand Health; Shopper Marketing; Consumption Metrics and available Internal Commercial Data to generate insights to be used as key input for portfolio and channel strategies
- Conduct in-depth analysis of market, shopper, and consumer data using proprietary tools , frameworks and fieldworks
- Develop pricing strategies using the Occasion, Brand, Pack, Price, Channel (OBPPC) framework
- Optimize the product portfolio, mix and assortment to ensure it is aligned with ...
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