Found Description
We’re looking for a Retention Manager to elevate our customer engagement and loyalty strategy in the Chilean market. You’ll design and execute lifecycle campaigns that keep players engaged, maximize retention, and drive long-term monetization—all with a data-driven, test-and-learn mindset. The ideal candidate is passionate about lifecycle marketing and thrives in a fast-paced, collaborative environment.
Key Responsibilities
- Lifecycle Management: Build, manage, and optimize user journeys across onboarding, activation, reactivation, and retention touchpoints.
- Campaign Execution: Create and execute personalized CRM campaigns across email, push notifications, and in-app channels.
- Segmentation & Logic: Partner with product, data, and design teams to define user segmentation, triggers, and audience logic.
- Localization: Tailor campaign tone, offers, and timing for the Chile audience while ensuring compliance with regional marketing and gam...