RESEARCH LEAD

Quezon City, National Capital Region, Philippines

Job Description

Responsible for the effective planning, implementation, and analysis of researches on consumers’ and shoppers’ behaviors, needs, and preferences

Responsibilities

RESEARCH STRATEGY AND PLANNING

1. Discusses research requirements with Research Analyst and gives direction on the research plan.
2. Checks research plans according to agreed specifications, and aligns these with the objectives of the study.
3. Designs work schedules, priorities, work assignments, and specifications of Research Analysts.

RESEARCH PROJECT MANAGEMENT

1. Ensures accuracy, relevance, and timeliness in the delivery of research requirements.
2. Briefs the Market Research Coordinators and field interviewers on the parameters of the study.
3. Supervises research procedures in coordination with Market Research Operations Group to ensure proper ...