Research Analyst, Customer Success

Overview

In NIQ’s Brand & Media team we work with the brand, marketing, and insights teams of many companies to help guide their brands and ad campaigns. We conduct custom brand tracking and ad‑hoc studies to monitor key metrics, marketing effectiveness, and overall brand health. We leverage this data as fact‑based consultants, creating presentations to answer our clients’ business questions and to guide their brand strategy.

Responsibilities

• Support the development of monthly, quarterly, annual, and ad‑hoc surveys and deliverables that track key metrics, marketing effectiveness, and overall brand health.
• Work within a team to prepare reports and presentations that communicate study findings in an engaging manner. Integrate insights from NIQ research with outside sources to provide a holistic analysis that tells a story.
• Analyze data using Data Tables and SPSS to identify deeper insights and underlying trends, along with opportuniti...