Reporting Data Analyst (Halifax Regional Municipality)

Role Overview

The Retail Media Post-Campaign Reporting Analyst is responsible for generating insightful, data-driven reports for retail media digital campaigns across multiple channels and platforms. This role combines technical analytics expertise with a strong understanding of retail media performance and audience analytics, helping commercial and sales teams evaluate campaign effectiveness and optimize future media investments.

Location: Halifax, NS.

Key Responsibilities

• Develop and automate post-campaign reports for retail media campaigns across onsite, offsite, and in-store channels.
• Pull, clean, and analyze large datasets from multiple sources including Snowflake, Google Cloud Platform (GCP), and reporting APIs (e.g., Meta, DV360, GA4).
• Build, maintain, and enhance data workflows and dashboards in Python (pandas, NumPy, matplotlib), SQL, and BI tools (Tableau, Power BI, or Datorama).
• Partner with Sales, Ad Oper...