Relay Senior Demand Generation Manager

Take charge of customer engagement as Relay's Senior Demand Generation Manager, focusing on the accounting and bookkeeping market. Drive demand generation initiatives that convert prospects into partners.

This role requires you to develop and manage the full strategy for acquiring and nurturing leads within the partner channel. Utilize diverse channels including email, events, and account-based marketing to reach prospective clients. Collaborate with multiple departments to create a seamless lead acquisition process that boosts efficiency and revenue.

Key Responsibilities:
• Control the complete strategy for partner acquisition
• Launch and refine lead generation campaigns
• Integrate demand strategies with product insights
• Collaborate with teams for effective lead handoff
• Establish and track key metrics and targets

Requirements:
• At least 5 years in B2B demand generation
• Strong ability to analyze a...