Regional Marketing Manager

Overview

Responsible for developing, executing, and optimizing localized marketing strategies across a designated region. This role oversees all franchise store marketing efforts, including direct mail, digital advertising (Google and Meta), and out-of-home (OOH) campaigns. The ideal candidate combines strategic thinking with hands‑on execution to drive customer acquisition, brand awareness, and revenue growth at the store level. Responsibilities

Develop and execute localized marketing plans aligned with national brand strategy Customize campaigns based on regional market and customer insights Plan and optimize campaigns including direct mail, Google Ads, Meta ads and out-of-home advertising Manage campaign calendars and store‑level budgets Partner with franchise owners to support local initiatives Act as the main marketing contact between head office and stores Monitor KPIs (ROI, CAC, traffic, conversions) and optimize performance Run A/B tests and continuous optimiz...