Regional Audiences & Data Strategy Lead (Hybrid)

Colgate is seeking a Manager, Audiences & Data Strategy in Mexico City. This role involves overseeing data-driven audience strategy and managing the First-Party Data lifecycle in a hybrid work setup. Candidates should have a strong background in data-driven media buying and technical CRM solutions.

The ideal applicant will possess a Bachelor’s degree, advanced digital marketing tool knowledge, and at least 5 years of relevant experience. Responsibilities include driving media segmentation and optimizing data storage for insights.