Public Relations Media Manager

Public Relations Manager – Fixed‑term contract ending October 2077

Job Description

Responsible for achieving residential and commercial sales goals in the U.S. and Canada through strategic content planning, placement, and engagement across key events and earned media channels.

Location

Mississauga, Ontario.

Compensation

Annual salary ranging from $85,000 to $100,000.

Responsibilities

• Plan public relations strategically.
• Establish, build, and cultivate relationships with media in the U.S. and Canada.
• Secure coverage in key industry trade publications.
• Generate awareness of IKO roofing products/brands among residential and commercial trade audiences.
• Measure and report performance of all PR initiatives against goals (ROI/KPIs), including impressions, ad equivalency, placements, share of placements, consumer vs. trade impressions, digital vs. print im...