Public Relations Manager

Responsibilities for Senior Account Manager/Account Director:

build strong relationships and networks with colleagues, clients and the media

monitor the media, including newspapers, magazines, journals, broadcasts, newswires,

work as part of an account team to develop client proposals and implement the PR activity

prepare regular client reports and attend client meetings

research, write and distribute press releases to targeted media

promote news stories and features to the media

collate, analyse and evaluate media coverage

manage events, including press conferences and promotional events