Found Description
Job Title:: Project Manager Lifecycle & Growth (Onsite) Job Location:: Bengaluru (Client Office) Role Overview Acts as the single point of ownership for the entire lifecycle marketing mandate for a consumer durable brand, spanning discovery, consideration, conversion, and CRM. Drives execution, cross-functional alignment, and delivery excellence while serving as the primary client-facing lead. Strategic Responsibilities Translate business goals into integrated lifecycle plans across SEO, performance media, content, and CRM (MoEngage/Adobe) Prioritise initiatives based on business impact, lifecycle stage, and campaign needs Ensure alignment between brand objectives, marketing execution, and lifecycle programs Maintain a holistic view of the customer journey across touchpoints Execution & Delivery Ownership (Core) Own end-to-end execution across search, media, content, CRM, and analytics Manage integrated campaign and lifecycle calendars Break down initiatives into clear deliverables acr...