Programmatic Media Analyst — Mid Level

Responsibilities

• Define and structure the go-to-market strategy for programmatic solutions;
• Work in an integrated way with product, commercial, planning and operations teams, contributing to the evolution of programmatic offerings;
• Prepare reports and monitoring materials, translating data into actionable recommendations;
• Support the development of new programmatic products and packages (PG, PMP, data, CTV, video and premium inventory);
• Analyze performance and generate strategic insights for continuous optimization of results.

Requirements

• Bachelor's degree (completed);
• Experience in digital media with a focus on programmatic;
• Knowledge of the programmatic media ecosystem (PG, PMP, open auction);
• Strong command of digital metrics, data analysis, Excel and PowerPoint;
• Experience with platforms such as DSPs (Xandr Invest, DV360, Yahoo), SSPs (Ad Manager, Xandr Monetize)...