Found Description
Product Marketing Manager
As the Product Marketing Manager at Cohere, you will develop and execute marketing strategies for AI products, focusing on driving product adoption and business growth. You will lead the strategy and go-to-market positioning for product launches across the full customer journey.
Responsibilities
- Work with product managers to understand key value proposition and target markets, creating demand‑driving campaigns.
- Plan and execute marketing campaigns, promotions, content initiatives, and build sales training and collateral.
- Ensure consistency in brand voice and tone across all content.
- Collaborate with internal teams and external partners to deliver content on time and aligned with business objectives.
- Oversee strategic product launches from beta to general availability, ensuring targets are met.
- Enable sales teams at all levels on Cohere’s value proposition and messaging. <...