Found Description
Responsibilities
- Support development and execution of strategic and operational plans with internal brand cross-functional stakeholders
- Lead operationalization of commercial projects and programs in collaboration with internal and external partners (sales, agency, operations, GSK marketing, PAAB)
- Lead development and delivery of omnichannel promotional tactics and tools
- Ensure alignment with sales and training teams on brand positioning, plan of action, customer segmentation, and messaging
- Measure and track performance of key tactics, adapting content, channels, and promotional mix to drive results
- Provide market analysis and identify dynamics that could impact business, contributing to opportunity or mitigation planning
- Manage A&P budget, ensuring annual spend is tracked and on target
- Collaborate internally across brands and business units to share best practices and optimize brand and organiza...