Product Manager, Digital Strategy at Abbott

Take on a key role at Abbott as a Product Manager, focused on Digital Strategy. Lead the consumer-facing efforts for the FreeStyle Libre system from Mississauga.

This position involves strategizing and executing comprehensive digital engagement plans that enhance the consumer journey. You will optimize the website and employ data analytics to drive engagement and conversion. Your role is pivotal in creating integrated campaigns that resonate with our audience and foster deeper connections.

Key Responsibilities:
• Steer development of the consumer-centric digital strategy
• Own website strategy, focusing on CRO and UX/UI improvements
• Create integrated campaigns across various channels
• Utilize analytics for continuous digital performance enhancements
• Lead social media and influencer strategies to increase reach

Requirements:
• Bachelor’s degree required
• 3-5 years in digital engagement management
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