Product Growth & Lifecycle Manager

Position Overview

The Product Growth and Lifecycle Manager will serve as a key driver of Xpress’ growth, customer engagement, and product adoption strategy by bridging Product, Growth Marketing, Customer Experience, Data, and Operations. This role will play a critical part in shaping how users experience Xpress—from first touch and onboarding through long‑term engagement, retention, and loyalty.

This is not a traditional marketing role focused on branding, social media, or conventional campaigns. Instead, it is a high‑impact growth and product operations role centered on building scalable systems that improve customer behavior, engagement, and business performance. The role will lead initiatives involving product launches, lifecycle marketing, go‑to‑market execution, customer journey optimization, feature adoption, retention systems, behavioral engagement strategies, and funnel optimization across the user lifecycle.

The ideal candidate is highly analyti...