Principal Product Manager for Loyalty at HelloFresh

Drive innovation in loyalty programs with HelloFresh as our Principal Product Manager. Be the architect of how we engage customers and enhance referrals while enjoying flexible hybrid work.

As part of HelloFresh's Loyalty & Referrals team, this position focuses on deepening customer relationships and expanding acquisition channels. You'll define the roadmap for our crucial loyalty program, engage with external vendors, and collaborate closely with marketing and CRM teams. Lead strategic initiatives that leverage customer behavior to optimize commercial outcomes and enhance our referral program’s effectiveness.

Key Responsibilities:
• Define vision and roadmap for loyalty initiatives
• Balance short-term and long-term strategic goals
• Develop metrics connecting behavior to outcomes
• Collaborate on reward economics and program communications
• Manage vendor relationships and evaluate partnerships

Requirements:
•...