Principal Data Scientist (Customer Insights & Analytics)

Purpose of the Role

The role serves as the primary source of data insights, supporting internal and external constituencies, ad-hoc business intelligence, and other strategic initiatives.

Responsibilities

Analyze and translate data findings into meaningful and actionable insights. Support the development and implementation of data reporting and analytical frameworks.

Scope of the Role

Design and implement quantitative analytical frameworks, including scalable predictive models, customer segmentation, and advertising optimisation that improve business performance and customer engagement. Adopt best practices in data science, platforms, and approaches. Establish internal organization standards and benchmarks. Work with other teams to understand business needs, document data and data integration requirements, and resolve conflicting business and data architecture rules. Ensure compliance with internal customer contact governance policies...