Prime Video Lifecycle Marketing Manager

Elevate Prime Video's marketing efforts as the Senior Manager of Lifecycle Strategy & Analytics. Use data to refine customer engagement strategies and enhance marketing impact across various channels.
In this role, you'll be the strategic backbone for the O&O Lifecycle Marketing team, focusing on customer segmentation and behavior analysis. Collaborating with Finance and Data Science, you will drive insights that power the marketing execution, adapting strategies to varied market conditions.
Key Responsibilities:
• Define and size customer segments for lifecycle initiatives
• Identify behavioral patterns across O&O channels
• Analyze lifecycle differences in various market archetypes
• Partner with analytical teams to surface key trends
• Ensure data insights lead to actionable marketing strategies
Requirements:
• Strong analytical capabilities with lifecycle marketing experience
• Proficient in data analysis and interpretation
• Ability to thrive in fa...