Found Description
This is a remote position. We are seeking a PPC Specialist with proven expertise in Bing Ads (Microsoft Advertising) and Google Ads. The ideal candidate is bilingual (English and Spanish) and has hands-on experience running and optimizing lead generation campaigns for service-based businesses. This role requires analytical skills, creativity, and the ability to scale campaigns efficiently while maintaining quality and profitability. Plan, launch, and manage PPC campaigns across Bing Ads and Google Ads focused on lead generation. Conduct keyword research, audience targeting, and competitor analysis to identify new growth opportunities. Write, test, and refine ad copy to maximize CTR and conversion rates. Optimize campaigns daily for CPL, CPA, ROAS, and lead quality. Set up and manage conversion tracking, UTMs, and analytics integrations. Perform A/B testing on ad creatives, bidding strategies, and landing pages. Monitor campaign performance and provide weekly and monthly performance rep...