PPC (Pay-Per-Click) Specialist

Google Ads Executive: Job Overview We are looking for a Google Ads Executive with 6 months to 1 years of hands-on experience in managing and optimizing paid advertising campaigns. The candidate should have a basic understanding of Google Ads, keyword research, campaign optimization, and performance tracking to generate leads and improve ROI. Key Responsibilities • Create, manage, and optimize Google Ads campaigns (Search, Display, and Performance Max). • Conduct keyword research to identify high-intent keywords. • Write effective ad copies and extensions to improve CTR. • Monitor campaign performance, budget allocation, and bidding strategies. • Analyze campaign metrics such as CPC, CTR, Conversion Rate, and CPA. • Perform A/B testing for ads and landing pages. • Implement and monitor conversion tracking using Google Tag Manager and Google Analytics. • Generate weekly and monthly campaign performance reports. • Work closely with the SEO and content team for better campaign results. • S...