Ppc (Pay-Per-Click) Specialist

Google Ads Executive: Job Overview We are looking for a Google Ads Executive with 6 months to 1 years of hands-on experience in managing and optimizing paid advertising campaigns. The candidate should have a basic understanding of Google Ads, keyword research, campaign optimization, and performance tracking to generate leads and improve ROI. Key Responsibilities - Create, manage, and optimize Google Ads campaigns (Search, Display, and Performance Max).
- Conduct keyword research to identify high-intent keywords.
- Write effective ad copies and extensions to improve CTR.
- Monitor campaign performance, budget allocation, and bidding strategies.
- Analyze campaign metrics such as CPC, CTR, Conversion Rate, and CPA.
- Perform A/B testing for ads and landing pages.
- Implement and monitor conversion tracking using Google Tag Manager and Google Analytics.
- Generate weekly and monthly campaign performance reports.
- Work closely with the SEO a...