Portfolio Manager, Strategic Communications and Media Relations (Edmonton)

Position Overview

We are looking for a Portfolio Manager, Strategic Communications and Media Relations who will lead the development and execution of United Way of the Alberta Capital Region’s communications strategy to strengthen awareness, engagement, trust, and understanding of the organization’s impact.

Responsibilities

• Media and Public Relations
  • Act as the primary point of contact for media outlets, supporting leadership, staff, and volunteers.
  • Develop and maintain relationships with local, regional, and sector media.
  • Identify, pitch, and secure proactive media opportunities that advance organizational priorities.
  • Lead the development and distribution of news releases, media advisories, statements, backgrounders, key messages, and other media materials.
  • Monitor media coverage, emerging issues, and reputational risks, providing strategic advice for issues and crisis communications planning and re...