Performance Marketing Specialist (PPC)

Operations / Marketing · Dexnive Pvt Ltd. · 1 opening

Position: Performance Marketing Specialist

About the Role

We are looking for an experienced Performance Marketing Specialist to build and scale paid acquisition campaigns for Dexnive. The successful candidate will own our paid advertising strategy across Google and Meta platforms with one primary objective: generating qualified leads at an efficient cost. This role requires someone who is comfortable managing campaign strategy, budgets, conversion tracking and continuous optimization based on performance data.

Key Responsibilities

• Plan, launch and manage paid advertising campaigns across Google Ads and Meta Ads.
• Conduct keyword research, audience research and competitor analysis.
• Create campaign structures, ad groups and conversion-focused ad copy.
• Manage advertising budgets and bidding strategies.
• Set up and maintain conversion trackin...