Performance Marketing Specialist

Prime System Solutions is looking for a results-driven and analytically sharp Performance Marketing Specialist to lead all paid media and growth marketing initiatives across digital platforms. The ideal candidate will have 3–5 years of experience in performance or digital marketing, blending technical precision with creative insight — capable of managing budgets, interpreting data, and leveraging AI-driven tools and algorithms to improve performance, personalization, and profitability across Google, Meta, YouTube, TikTok, Snapchat, and emerging AI-powered advertising ecosystems.
Key Responsibilities
Paid Media Strategy & Execution
Plan, manage, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, Snapchat, Pinterest, Bing, TikTok, and programmatic/display platforms.
Develop and implement AI-assisted performance strategies using automation, predictive audiences, and machine-learning bidding models.
Launch and manage Performance Ma...