Found Description
BettingJobs are working with a multi-brand casino operator who are looking to add a Performance Marketing Manager to their team. You should be experienced in the Australian market.
Our client are building their own internal paid acquisition capability to complement their affiliate, SEO and influencer channels. This role will own the company’s paid acquisition strategy across all advertising platforms and build a scalable, data-driven acquisition engine focused on profitable player growth.
Key Responsibilities:
Paid Acquisition:
- Plan, launch and optimise campaigns across Meta, Google, Native, Display and emerging advertising platforms.
- Manage acquisition budgets across multiple brands.
- Continuously test audiences, creatives, bidding strategies and landing pages.
- Identify new acquisition opportunities.
Performance & Analytics:
- Monitor CPA, CAC, LTV, NGR and ROAS.
- Recommend budget al...