Found Description
About the Role:
As Performance Marketing Manager, you will be responsible for designing and executing paid media strategies that directly impact business growth. This position is ideal for someone with 3-4+ years of hands-on experience managing digital advertising accounts across Meta, Google, Amazon Ads, and/or TikTok.
Key Responsibilities:
Campaign Strategy & Execution:
- Launch, manage, and scale paid media campaigns on Meta (FB/IG), Google (Search, Shopping, Display), TikTok, and Amazon Ads.
- Develop full-funnel strategies that cover awareness, consideration, and conversion stages.
- Organize campaigns and ad sets to support scalability and high testing velocity.
Data Analysis & Optimization:
- Review performance at the ad, audience, and creative level to identify trends and growth opportunities.
- Optimize based on CAC, ROAS, AOV, CTR, CVR, and blended metrics such as MER.
- Create dashboards or clear reporting to share insights and guide strategic d...
As Performance Marketing Manager, you will be responsible for designing and executing paid media strategies that directly impact business growth. This position is ideal for someone with 3-4+ years of hands-on experience managing digital advertising accounts across Meta, Google, Amazon Ads, and/or TikTok.
Key Responsibilities:
Campaign Strategy & Execution:
- Launch, manage, and scale paid media campaigns on Meta (FB/IG), Google (Search, Shopping, Display), TikTok, and Amazon Ads.
- Develop full-funnel strategies that cover awareness, consideration, and conversion stages.
- Organize campaigns and ad sets to support scalability and high testing velocity.
Data Analysis & Optimization:
- Review performance at the ad, audience, and creative level to identify trends and growth opportunities.
- Optimize based on CAC, ROAS, AOV, CTR, CVR, and blended metrics such as MER.
- Create dashboards or clear reporting to share insights and guide strategic d...