Performance Marketing Manager

Job Title: Performance Marketing Manager Job Location: Chandak Unicorn, Jeevan Nagar, Andheri West, Key Responsibilities:  Develop, execute, and optimize ROI-driven campaigns across channels including Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, Programmatic, and Affiliate Marketing.  Manage budgets and allocate spends efficiently to maximize ROAS (Return on Ad Spend).  Conduct A/B testing of ad creatives, audiences, and landing pages to improve campaign performance.  Monitor, analyze, and report campaign performance using tools like Google Analytics, Data Studio, Power BI, etc.  Collaborate with creative, content, and product teams to ensure alignment of campaigns with business objectives.  Implement strategies for lead generation, retargeting, funnel optimization, and conversion rate improvement.  Stay updated on the latest digital marketing trends, tools, and industry best practices.  Manage relationships with external agencies, vendors, and platform partners wh...