Performance Marketing Manager

The E‑commerce Growth Manager will own and drive end-to-end digital growth across Shoemarts' e‑commerce ecosystem, with full accountability for GMV, NPBT, and margins, as well as traffic acquisition, performance marketing, and scaling the D2C platform. The role will manage digital marketing spends, optimize the end-to-end funnel, traffic, conversion, AOV, and deliver measurable ROI while ensuring strong control on discounting and profitability.

Key Responsibilities

1. Digital Growth & Acquisition – Own GMV, NPBT, margins, end-to-end funnel traffic, conversion, and AOV. Manage performance marketing on Meta, Google, TikTok, Snapchat, Instagram and other social channels, optimize budgets for ROAS, CAC, and conversion, and drive high-impact campaigns aligned with the trading calendar.
2. D2C Business Scaling – Support launch and scale-up of Shoemarts.com, Blend brand, and performance marketing to deliver scalable growth in a high‑SKU e‑commerce environment. Im...