Performance Marketing Manager (B2B)

Client - One of the Top Management Consulting Firms in India in the Consumer Internet Space

We are looking for a sharp, numbers-driven B2B performance marketing Specialist expert to own

and scale paid media engine. You will be responsible for planning, executing, and optimising campaigns across LinkedIn, Google, and programmatic channels – driving TOMA (Top of Mind Awareness) and inbound demand from target audience of CXOs, fund managers, investors, and founders.

KEY RESPONSIBILITIES

LinkedIn Ads

• Plan and manage full-funnel LinkedIn campaigns — Sponsored Content, Thought Leader Ads, Document Ads, Lead Gen Forms, and Conversation Ads
• Build precise audience segments using job titles, seniority, company size, LinkedIn groups, and matched/ lookalike audiences
• Own budget allocation, bid strategy, and pacing across campaign objectives (Awareness, Engagement, SQL generation and funnel/stage tracki...