Performance Marketing Lead (E-commerce & B2B)

The Mission

We aren't just selling light fixtures and fans; we’re selling the atmosphere of a home and the success of commercial projects. We need a Performance Marketing Lead who can take a healthy budget and turn it into a high-octane growth engine. You will dive into data — constantly asking why, formulating hypotheses, and executing tests that move the needle on both new customer acquisition and lifetime value. You should be comfortable operating as a one‑person performance marketing function today and leverage creative ways to generate content with the potential to build or manage a team as the business grows.

What You’ll Do

• Own the Funnel: Maintain our current Google strategy while envisioning the full-funnel strategy across Google, Meta, Pinterest, LinkedIn, and emerging channels. You’ll be responsible for keeping the top of the funnel wide and the bottom of the funnel (retention/repeaters) profitable.
• Strategic Prioritization: A...