Performance Marketing Lead - CPL/CPS

Overview We are looking for an experienced and growth-driven Performance Marketing Lead – CPL/CPS to lead and scale our lead generation and customer acquisition efforts. This is a high-impact role for someone with a proven track record of scaling profitable CPL/CPS campaigns, optimizing conversion funnels, and driving acquisition growth across paid marketing channels. The role offers the opportunity to build scalable processes, lead growth initiatives, and play a key role in shaping the company's acquisition strategy. Key Responsibilities Strategic Growth & Acquisition Own and drive the overall CPL/CPS acquisition strategy across paid marketing channels. Identify new growth opportunities, audience segments, acquisition channels, and campaign strategies. Develop scalable frameworks for campaign testing, optimization, and growth. Drive sustainable growth while maintaining profitability and lead quality. Campaign Management & Scaling Plan, launch, manage, and scale lead generation campaig...