Performance Marketing Data Specialist

The Performance Marketing Data Specialist is responsible for analyzing and optimizing digital marketing campaigns by leveraging data from multiple performance channels. This role plays a crucial part in supporting strategic decision-making through deep data analysis, trend identification, and automated reporting. The ideal candidate has strong analytical skills, attention to detail, and the ability to translate data into actionable insights.

Core Responsibilities

:1. Campaign Performance Analysi

• sMonitor and evaluate KPIs across paid channel s (e.g., Google Ads, Meta, TikTok, programmatic)
• .Analyze metrics such as CTR, CPC, CPA, ROAS, Conversion Rates, and LT V
• .Identify performance trends, inefficiencies, and optimization opportunities

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2. Data Collection & Manageme

• ntI...