Found Description
Role -Performance marketing analyst
Exp- 3 to 5 Years
Location -Chennai
Responsibilities:
Paid Media Execution
Own campaign architecture across Google Search, Display, Performance Max, You Tube pre-roll, Meta (Feed, Reels, Lead Ads), and Linked In (Sponsored Content, Message Ads, Lead Gen Forms)
Build campaigns from the ground up: keyword research, match type strategy, audience layering, bid logic, and budget pacing
Run separate strategies for different verticals; a fintech software buyer and an e Learning buyer behave differently online and campaigns need to reflect that
Manage retargeting sequences across the funnel with distinct messaging for cold audiences, warm audiences, and high-intent visitors
Budget and Bid Management
Manage monthly budgets across platforms, allocated by vertical and campaign objective
Make active pacing decisions: shift budget toward what is working, pull back on what is not, and course-correct within the week
Maintain CPL ...
Exp- 3 to 5 Years
Location -Chennai
Responsibilities:
Paid Media Execution
Own campaign architecture across Google Search, Display, Performance Max, You Tube pre-roll, Meta (Feed, Reels, Lead Ads), and Linked In (Sponsored Content, Message Ads, Lead Gen Forms)
Build campaigns from the ground up: keyword research, match type strategy, audience layering, bid logic, and budget pacing
Run separate strategies for different verticals; a fintech software buyer and an e Learning buyer behave differently online and campaigns need to reflect that
Manage retargeting sequences across the funnel with distinct messaging for cold audiences, warm audiences, and high-intent visitors
Budget and Bid Management
Manage monthly budgets across platforms, allocated by vertical and campaign objective
Make active pacing decisions: shift budget toward what is working, pull back on what is not, and course-correct within the week
Maintain CPL ...
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