Performance Creative Lead, Paid Social

Location: India remote
Compensation: ₹18L – ₹35L base + performance bonus/equity
Employment type: Full-time We’re looking for a hands-on Performance Creative Lead to build, test, and iterate the ads that drive paid user acquisition for our iOS app.
This is not a media buying-only role. This is not a campaign coordination role. We are looking for someone who can personally come up with ad angles, write hooks, create scripts, make creator briefs, edit or assemble scrappy ads, study what is working on Meta/TikTok, and turn performance data into better ads every week.
You should be obsessed with why people stop scrolling, why they click, why they install, and why one ad works while another dies. What you’ll do
You will own our paid social creative engine across Meta, TikTok, Google, and Apple Search Ads.
You will:
Come up with new ad angles, hooks, scripts, concepts, CTAs, and offers.
Personally create or assemble scrappy ads using tools like CapCut, Canva, Figma, P...