Performance & Brand Marketing

Experience: 10+ years

Location: Chennai

Key Responsibilities:

1. Develop & Execute Performance Marketing Strategies : Lead paid digital campaigns (PPC, SEM, social ads, email) to drive measurable results (ROI, CPA, CPL).
2. Campaign Management & Optimization : Oversee all aspects of campaign planning, execution, and optimization across various channels to maximize performance.
3. Budget & Resource Management : Manage the performance marketing budget, ensuring efficient allocation of spend across channels and campaigns.
4. Brand Strategy Development : Define and execute long-term brand positioning strategies to build awareness, loyalty, and brand equity.
5. Brand Identity & Consistency : Ensure brand guidelines are adhered to and maintain consistent messaging and...