Found Description
Join PC Financial in Toronto as a Senior Manager for SEM and SEO Strategy. Utilize your expertise to drive customer engagement through cutting-edge search campaigns.
In this full-time position, you will lead the execution of SEM and Paid AI strategies that focus on quality results and customer acquisition. You will work collaboratively with marketing teams and stakeholders to build plans that maximize organic and paid search visibility. Your role will be pivotal in reporting the effectiveness of campaigns and driving continuous improvement.
Key Responsibilities:
• Oversee SEM and SEO team for digital acquisition strategies
• Implement plans for Paid Search and performance optimization
• Analyze initial and ongoing KPIs for SEM success
• Work with Brand Marketing on strategic content roadmaps
• Lead the training in emerging optimization tactics
Requirements:
• Proven 7+ years of experience in SEM and SEO
• Strong background in Financial Services preferred
In this full-time position, you will lead the execution of SEM and Paid AI strategies that focus on quality results and customer acquisition. You will work collaboratively with marketing teams and stakeholders to build plans that maximize organic and paid search visibility. Your role will be pivotal in reporting the effectiveness of campaigns and driving continuous improvement.
Key Responsibilities:
• Oversee SEM and SEO team for digital acquisition strategies
• Implement plans for Paid Search and performance optimization
• Analyze initial and ongoing KPIs for SEM success
• Work with Brand Marketing on strategic content roadmaps
• Lead the training in emerging optimization tactics
Requirements:
• Proven 7+ years of experience in SEM and SEO
• Strong background in Financial Services preferred
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