Found Description
Responsibilities
- Operational
- Ensure that the Google account is set‑up correctly, accurate keyword bidding is practiced and that the correct spend is allocated per product to ensure alignment with budget requirement and agreed targets.
- Run Adwords (Google Search & Google GDN/Smart Display).
- Implement and manage day‑to‑day programmatic buys across multiple channels, formats, and campaigns.
- Ensure targets are achieved and manage, analyse and optimise campaigns to achieve and exceed KPIs.
- Optimise CTRs, landing pages, quality score, and conversion rates.
- Ensure that accounts are optimised according to targets – leads generated vs. operational requirements.
- Conduct effective keyword research and implementation.
- Ensure that Ad‑copy is implemented, aligned, and tested as per Brand AdWords Strategy.
- Provide adhoc, weekly and monthly reports to all internal parties based on per...