Found Description
Responsibilities
- Conduct comprehensive keyword research and analysis to identify high-performing keywords.
- Create, manage, and optimize PPC campaigns across platforms like Google Ads and Bing Ads.
- Develop ad copy and landing page strategies to improve relevance and quality score.
- Monitor and control advertising budgets to ensure optimal ROI.
- Analyze campaign performance using tools like Google Analytics and provide actionable insights.
- Implement A/B testing methodologies to optimize ad creative and landing pages.
- Stay updated on industry trends and competitor strategies to propose new ideas.
- Collaborate with cross‑functional teams to align advertising efforts with overall marketing strategies.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 2+ years of experience managing SEM campaigns, preferably in an agency or e-commerce envi...