Paid Media Specialist (Freelance) (Edmonton)

We are looking for an experienced Paid Media Specialist to join our team as a freelancer.

Responsibilities

• Develop and manage PPC campaigns across Google Ads, Facebook Ads, and other platforms.
• Conduct keyword research, write ad copy, and design effective campaigns.
• Optimize campaigns for maximum ROI through A/B testing and performance analysis.
• Track and report on campaign performance, making data-driven adjustments as necessary.
• Collaborate with clients to align campaigns with business goals and objectives.

Requirements

• 2+ years of experience managing paid search and social media ad campaigns.
• Hands‑on experience with Google Ads, Facebook Ads, LinkedIn Ads, and Google Analytics.
• Strong understanding of A/B testing, bid management, and optimization techniques.
• Proven track record of achieving KPI goals such as CTR, conversion rate, and ROI.
• Ability to work ind...