Found Description
From RightHand, a company specializing in attracting and retaining digital talent, we are looking for a Paid Media Specialist with a proven experience in both strategy and hands‑on implementation of paid media campaigns, with a strong focus on awareness and performance marketing across programmatic platforms (e.g., StackAdapt, Doceree), as well as Meta and Google Ads. The role involves managing high‑impact digital campaigns primarily for the U.S. market , targeting both consumers and healthcare professionals.
Required experience:
- Hands‑on experience managing and optimizing campaigns across programmatic (StackAdapt, Doceree) , Meta, and Google Ads.
- Proven track record in healthcare marketing, with experience targeting both B2C (consumers) and HCP (healthcare professional) audiences.
- Strong strategic thinking and the ability to translate objectives into actionable multi‑channel strategies, KPIs, and performan...