Found Description
Paid Media & Performance Marketing Specialist
Location: Barcelona
Reports to: CMO
Works closely with: SEO Specialist, CRM Consultant (HubSpot), Content Manager, Social media and video/ content specialists
The Mandate
Own and rebuild Lexidy's paid acquisition performance across Spain, France, Portugal, Italy, Greece and Mexico (with expansion markets to follow), at a moment when Google's own dynamics (AI Overviews, CPC inflation) demand real channel diversification — not just campaign tweaks.
What You'll Own
- Google Ads / Search — the top priority channel — plus Meta Ads (Facebook & Instagram).
- Tracking and attribution via Google Tag Manager and GA4.
- Reading and interpreting HubSpot lead and deal data to optimize campaigns not just for cost-per-lead, but for lead quality, conversion rate and ROI.
- Direct ad creative strategy — translate campaign performance data into clear creative brie...
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