Found Description
Job Description
WHAT YOU'LL DO
As Owned Media Lead, you lead CRM communication across owned channels, using data and automation to deliver personalized customer journeys and support commercial goals.
- Plan and optimize CRM communications across channels (Email, App push, SMS, WhatsApp) in line with the marketing calendar and commercial priorities
- Leverage Marketing Automation Platforms (MAP) to deliver data-driven, personalized customer journeys and campaigns
- Use customer data, segmentation, and insights to create relevant content that drives engagement, conversion, and membership growth
- Drive performance follow-up across owned media channels, continuously optimizing campaigns and communication effectiveness
- Collaborate with Paid Media, Commercial, and Production teams to ensure aligned, consistent omni-channel campaigns
- Lead and coordinate local membership activation initiatives, events, and partnersh...