Origins Email Analytics and Automation Manager

Join Origins as the Email Analytics and Automation Manager in a hybrid role based in Toronto. Lead efforts in optimizing email marketing strategies and drive customer retention through data analysis.
In this vital role under the Senior Manager of CRM, you will develop and manage automated email programs that boost customer engagement. Your technical skills in Salesforce Marketing Cloud and CRM platforms will facilitate effective email builds and audience segmentations. Contribute to a brand committed to well-being and sustainability while utilizing insights for continuous improvement.
Key Responsibilities:
• Implement CRM Email Journey programs to drive customer retention
• Create audience segmentations for effective email marketing
• Develop and deploy email marketing assets for diverse campaigns
• Own the management of automated email journeys
• Generate performance reports and track key performance indicators
Requirements:
• Minimum 5 years in CRM or direc...