Oracle functional analyst (Guadalajara)

Responsibilities

• Set up and manage Eloqua email defaults, email templates, landing pages, and subscription management options.
• Build, test, and launch automated marketing campaigns, email marketing campaigns, and program workflows.
• Develop and maintain target audience segments, manage contact data imports/exports, and ensure data hygiene within the database.
• Create, analyze, and distribute Eloqua standard and custom reports (e.g., campaign performance, email click-through rates).
• Manage user accounts, permissions, and security settings within the system.
• Provide recommendations on Eloqua adoption, IP warming for email deliverability, and best practices to improve ROI.
• Create functional specification documents (FSD) and standard operating procedures (SOPs) for marketing processes.