Optical Merchandise & Category Planning Manager

Develops and executes merchandising and category strategies across Frames, Sunglasses, Readers and Accessories to maximise sales, gross profit, inventory productivity and customer satisfaction, ensuring the right products are in the right stores at the right time while collaborating with Operations, Marketing, Supply Chain and vendors.

Category Management

• Build and execute category strategies tailored to customer demographics and store profile.
• Review category performance weekly and recommend actions to improve sales and profitability; introduce new ranges based on trends; phase out slow-moving and underperforming products.
• Analyse customer buying behaviour, market trends and competitor activity to identify opportunities and optimise product assortments.

Merchandise Planning

• Create annual/seasonal plans, forecast demand and inventory needs, allocate stock across stores, and maintain optimal product mix while minim...