Found Description
Responsibilities
- Develop an integrated retail media plan across key retailers
- Define the retail media investment framework balancing trade, shopper, and brand budgets
- Partner with brand teams to align retail media campaigns with national brand and digital plans.
- Lead omni-channel retail activation from in-store displays and sampling to digital shelf, search, and on-platform ads.
- Manage retail media networks (RMNs) both retailer-owned and third-party platforms.
- Ensure data-driven targeting and personalization using shopper and retailer insights.
- Collaborate with retailers marketing teams to co-create campaigns that maximize ROI and category share.
- Work with media and creative agencies to ensure brand consistency and campaign optimization.
- Define KPIs: ROAS, incremental sales lift, share of voice , and category per...